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Case study: gsm pharmaceuticals gb 519 measurement and decision making unit 1 introduction elaine shumate has worked for more than the past seven years for gsm, a . Pharmaceutical warehousing case study md logistics, may 16th, 2011 speedy response characterizes the relationship between md logistics and a major pharmaceutical company. Gsm pharmaceuticals - case study case study: gsm pharmaceuticals gb 519 measurement and decision making unit 1 introduction elaine shumate has worked for more than the past seven years for gsm, a pharmaceutical research company. Disclaimer: i created this pharmaceutical marketing plan case study for local pharmaceutical company in egypt couple of years ago all the data presented in this case study are real and practical but might become not relevant to the current status of the product because the plan was created couple .